For contractors & home service pros

You're on a job.
Your phone still needs to close.

Reel Leads answers your missed calls — qualifies the lead, texts you the details, so you call back with full context instead of a cold voicemail.

Try 14 Days Free — No Credit Card See How It Works →

🔒 No credit card ⏱️ Live in 24–48 hours 📅 Cancel anytime

The Problem

Every missed call is a job you don't get.

Most contractors miss 25–40% of inbound calls. Voicemail doesn't qualify anyone. A receptionist costs $3k+/mo. You're not climbing off a ladder to answer a tire-kicker — so jobs slip to the shop that did pick up.

24/7

Every missed call answered — after-hours, weekends, when you're on a job

30s

From call-end to your phone — name, job, urgency as SMS

$97/mo

Costs less than one recovered job — pays for itself instantly

How It Works

Missed call → qualified lead in 30 seconds.

Call comes in. You're busy.

You miss it — or it's after hours. AI picks up with a professional voice trained on your trade.

AI qualifies the caller.

Service type, urgency, name, number — natural conversation, not a phone tree.

You get a text. You call back warm.

SMS hits your phone with everything you need. You know who to call and what they want.

🔊 Proof

This is the actual AI voice your customers hear.

Greeting

What You Get

A lead sheet and an SMS — not a transcript.

After every call, your phone gets both of these. Scannable, ready to call back. No app to open.

📋 Lead Summary (email)

LEAD SUMMARY — #1038

NameMark Richardson

Phone(404) 555-0187

NeedWater heater replacement

Urgency⚡ Wants it done this week

Notes50 gal gas, finished basement. M–F after 4pm.

Received 4:32 PM · Priority: HIGH

📱 SMS Alert (your phone)

Messages · Reel Leads

New Lead

🚨 Mark Richardson
Water heater replacement
Urgent — wants it done this week

📍 50 gal gas, finished basement
📞 (404) 555-0187
🕐 Avail M–F after 4pm

Callback priority: HIGH 4:32 PM

📥

Lead Inbox

Every call logged — names, notes, history, follow-up status

📊

Call History & Transcripts

Replay calls, review AI notes, track every lead

✏️

Manual Lead Entry

Walk-ins, referrals, direct calls — add them in seconds

Keep Your Number

Same number. Same customers. Just fewer missed jobs.

No new hardware. No apps for your crew. Your customers keep calling the number they already know — AI only jumps in when you can't answer.

How it works

📞 Forward your current number

We configure call forwarding from your existing business line — works with any carrier. You keep making outbound calls like normal. AI handles the ones you miss.

Works with Verizon, AT&T, T-Mobile, VoIP
Your customers don't change anything
AI only answers when you don't

What makes it different

🔧 Built for your trade, not a call center

Generic answering services ask the same five questions for every business. We configure your AI for your specific trade — a roofer's intake is different from an electrician's. Different urgency triggers. Different qualification. If you swing a hammer, we've got you.

Trade-specific intake scripts
Emergency calls flagged immediately
Structured lead sheets, not rambling transcripts

No apps. No hardware. We handle setup in 24–48 hours.

Pricing

Pays for itself in one recovered job.

Start with AI call handling. Add researched warm leads when you're ready to grow.

Starter

$97/mo

AI call handling for a single line. Built for solo contractors.

AI answers missed calls 24/7
SMS + email lead alerts
Lead inbox & call history
Manual lead entry
Keep your number

Start Starter

Pro

Honest breakdown.

No tool fits everyone. Here's who Reel Leads is built for — and who should look elsewhere.

✅ Best For

Plumbers, HVAC, electricians, roofers, landscapers, pest control, handymen & more
Owner-operators on the tools all day
Shops getting 20+ calls/week where leads slip away
Anyone spending $500+/mo on ads they can't answer

❌ Not For

Businesses that don't rely on phone leads
Shops where the owner always answers personally
Teams getting fewer than 5 calls per week
Those unwilling to call a lead back within minutes

Who Uses It

Built for the trades.

How contractors use Reel Leads day to day. Representative scenarios based on real workflows.

Plumbing contractor10–15 calls/week

"I'm under a sink or behind a wall when half my calls come in. Now the AI qualifies the caller and texts me what they need. I call back with context — no phone tag, no guessing."

HVAC shopHeavy after-hours volume

"Weekend and 9pm calls went straight to voicemail. Now the AI captures the issue and urgency. If it's an emergency, I get an alert and call back. Routine calls wait until morning."

Electrical crewOwner + 3 techs, all field

"Nobody's at a desk. The AI qualifies and texts us. I only pull over or stop work for real opportunities — not 'how much do you charge' calls that go nowhere."

FAQ

Quick answers.

Can I keep my current number?

Yes — it's how most contractors start. Forward your existing business line to us. Your customers keep calling the same number. AI only answers when you don't pick up. Works with any carrier.

What do the SMS alerts look like?

You get a text with the caller's name, what they need, urgency level, and key notes. See the phone mockup in the "What You Get" section above — that's the actual format.

How is this different from a regular answering service?

Answering services use generic scripts. We configure your AI for your specific trade — different questions for every industry. Emergency calls get flagged immediately. You get lead sheets, not "someone called."

How fast is setup?

Most contractors are live in 24–48 hours. Number forwarding is same-day once your carrier processes it. No hardware. No apps to install. We handle the configuration.

Can you customize the AI questions for my trade?

Yes. The AI is configured with intake scripts specific to your trade. Pro plan includes a fully custom script tailored to your business, services, and area.

Do callers know it's AI?

Our voice is natural and conversational. Most callers have a normal back-and-forth and don't notice. We recommend being upfront if a caller asks directly.

What are the warm leads add-on?

10–15 manually researched leads/month matched to your trade and area — real buyers, verified intent. Available with Pro at $97/mo extra.

Is there a contract?

No. Month-to-month. Cancel anytime.

You're on a job.Your phone still needs to close.